SAFETY DRIVEN

The growing incidents in the roads and the increasing injury rates in the transportation and logistics sector in the province of BC required the implementation of innovative strategies to achieve a stronger presence of this organization amongst the employers of the industry sector and to convey a consistent message to promote healthier and safer practices. The marketing and communications strategy identified the need to build a stronger brand name and visual identity to accrue trust and recognition levels. The re branding process took place in March 2013

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